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Principles Of Marketing That Have Stood
The Test Of Time...
The following principles of marketing have guided Grant and some of the
most successful business people of all time and are still as relevant today
as they were 100 years ago. These same Principles Of Marketing have created
increases of over 4000% in some cases...
- Researching your competition, customers or clients and your staff is
the easy way to find the gap in the market
- The customer is always right - so get to know your customer or client
- Asking your customer or client what they want to buy is the easiest
and low risk way to build your business
- Give your customer or client what they want in a way that's most
convenient to them - not what you want to give them in a way that's most
convenient to you!
- Creating marketing material to please everybody is antiseptic,
anonymous and doesn't please anybody - instead write personally for the 2
in 100 that desperately want your product or service today
- Your Target Market is the beginning and most important part of any
marketing campaign or plan
- Your Unique Marketing Message has to separate you in the mind of the
prospect and customer or client in a split second
- Knowing your Lifetime Customer Value is critical if you are to use
Irresistible Offers to buy new customers and clients
- Using multiple marketing media and strategies across all 3 Business
Multipliers (see Hidden Profits page) is essential if you want to attain
substantial business growth
- Educating customers and clients is essential if you want to maximise
your sales and profits
- Brand advertising and graphic design doesn't sell - headlines, sales
copy, guarantees, social proof, offers and calls to action do
- Brochures sent in the mail don't sell without a sales letter
- Failing to follow up continually costs businesses Billions every year
- Testing every aspect of marketing is critical for ongoing profit
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