|
The Secret Copywriting Formula That All
Experienced Marketers Use
Have you ever wondered how copywriters come up with copy that just keeps
you reading and wanting more? Well if you ever thought they were all just
talented artists with a gift I would suggest that's not actually the reason
why they are so successful.
Instead they all use a formula that is as old as the hills and which
continues to produce results.
So what's this amazing formula you ask?
OK ready? Here it is...
Problem + Aggravation + Solution = Desire
So lets use an example to explain how this works.
Let's say I run a debt management firm. If I was going to use this
formula to create copy that pulled in a great response here's what I'd do...
First I'd get into the shoes of someone that's in debt and can't afford
to pay the bills never mind they credit cards.
Then I would list all the things that they are afraid of or that cause
them pain when they think about what not paying their debts is going to do
to their life. This is the 'PROBLEM'.
Then I would write out what how these things might be ruining a person's
life. This is the 'aggravate'
section of my copy.
Lastly I would list out all of the ideal solutions to each of these. This
obviously is the 'SOLUTION' part of the formula.
Then and only then would I begin to write my copy.
What this formula does is connect the reader with you so that they begin
to think "this company really gets me. It's as if they've been eavesdropping
on what I've been thinking for the last 6 months!"
If you'd like to find out more on how Grant and other marketing experts
use specific strategies and techniques to explode marketing response and
grow businesses exponentially then sign up now for Grant's "Tips Form The
Trenches" Newsletter now...
For immediate FREE access to this leading
Marketing email, please enter your details below...
|
|
|
Important Note:
 If you are a Small Business Owner or
Entrepreneur looking to expand your business and increase your wealth, you
will find Grant's advice essential. You can get the Free Newsletter below
for advanced Marketing tips from Grant. All of Grant's material is
applicable to whoever reads it. It is relevant to each and every business
that's sole aim is to create a profit and serve its customers. |
|
